When we speak of cultivating human values in Islam, we simply mean following the guidance of God. Doing things that are pleasing to Him is beneficial to us as this leads to salvation and eternal life. The Quran does not merely ask people to do good, and refrain from evil. It specifies the ways to achieve these ends. From this one can see that each person has a duty to cultivate good and desirable qualities, which are part of his natural make-up. And he has a duty to strive against bad traits and habits.
Islam’s ethical code has its basis in the Quran and the life of the Prophet. Some of the qualities that should be cultivated are truthfulness, honesty, reliability in fulfilling trusts, gentleness, politeness, courtesy, generosity, compassion and readiness to forgive, purity and decency, humility, patience and steadfastness, courage, thankfulness, dignity, honour, self-respect, good temper, perseverance, diligence and willingess to respect others.